Marketing trends are always changing from year to year as companies try to stay ahead of the competition and get the most out of their marketing budget. This is definitely the case for 2014, and the property management market is taking steps to improve their marketing strategies and better reach out to potential customers in order to attract their business. There are a few simple steps that can be taken to keep up with the property management marketing trends for this year and to ensure you do not miss out on what the competition is doing.
Web traffic is more important than ever. Companies are getting more and more of their business from online sources as the general population becomes more tech savvy and younger generations move into a financial position to hire property management firms. This means you need to make sure the company website is optimized not only to draw in potential customers but also to please the search engines. With the increase in traffic from searches made on Google, a significant portion of your business this year can come from online searches and allow you to tap a new market for your services.
Apps on smartphones are another new way property management companies are branching out in their marketing strategies. There are many different apps dedicated to helping tenants find housing as well as being listed as a property management company. Making sure you are registered with these apps is important so potential customers are able to find your company from the convenience of their phone. Making the process simple for the customer is a long-standing strategy in sales and marketing, and now, it can be done using the power of smartphones.
Video is another hot marketing trend for 2014. It has become a staple in both SEO and general marketing and has been shown to increase conversion rates. Even a simple video, if well done, can make a big difference in your marketing efforts. It can be easy to advertise specific properties with a quick video walkthrough, highlighting the positive aspects of a particular property. This will also help potential tenants who would otherwise not have come to visit the property become interested in moving in, removing the property from the market.
RPM Southern Utah is designed to provide property management services which go above and beyond what customers have asked for. We make it easy to make money by renting out a home.
Photo Credit www.stimulrealty.com